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Director of Sales

The Director of Sales will be responsible for driving market share growth and leading new customer acquisition across retail, foodservice, and strategic channels. This role will manage the sales team while personally contributing to high-impact customer relationships and key account development.

This is a highly strategic and hands-on leadership role for someone who can scale a values-driven brand, identify new market opportunities, and translate consumer trends into revenue growth.

Reporting Relationship

VP Sales & Commercial Operations

Responsibilities

  • Develop and execute a sales strategy focused on expanding market share and acquiring new customers across priority channels
  • Identify new regional and national retail and foodservice accounts aligned with the brand’s premium and sustainability positioning
  • Lead, coach, and develop a high-performing sales team with clear growth targets and accountability
  • Build and maintain strong relationships with key customers, including direct involvement with high value accounts and strategic partners
  • Own strategic pricing frameworks and promotional planning that maximize market competitiveness while defending required margin profiles.
  • Partner with the VP of Sales to align on growth strategy, forecasting, and performance metrics
  • Collaborate cross-functionally with marketing, operations, and supply chain to support go-to-market execution
  • Translate market insights and customer feedback into product portfolio strategy and innovation opportunities
  • Lead category reviews and develop data-driven recommendations to grow shelf presence and velocity
  • Support customer success through strong communication, responsiveness, and partnership mindset

Location and Travel

Remote (Pacific Northwest-based cooperative)

Experience

  • 7+ years of progressive sales experience, with leadership responsibility required
  • Proven success in new business development and market expansion
  • Understanding of perishable supply chain networks, cold-chain logistics, food safety/USDA regulations, and agricultural commodity market dynamics
  • Demonstrated ability to grow revenue in both emerging and established markets
  • Strong understanding of retail and/or foodservice sales channels
  • Excellent negotiation, communication, and relationship management skills
  • Strategic thinker with the ability to execute tactically in a fast-moving environment
  • Willingness to travel as required (estimated 50%)
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Country Natural Beef Overview

Country Natural Beef got its start in 1986 when some forward-thinking ranchers, Doc and Connie Hatfield, had an idea to pool together a network of local ranchers to raise natural beef for customers. This idea would allow ranchers to remain economically viable while providing natural, sustainably raised beef to consumers. Over thirty years later, the Co-Op is still deeply rooted in the philosophy of sustainability for the ranchers, the cattle, and the environment.

Country Natural Beef has expanded its footprint from the Pacific Northwest to providing quality meat to customers all over the Western United States and to retailers like Whole Foods, New Seasons Market, PCC, Town & Country, Chipotle, ShakeShack and more. The Co-Op’s growth hasn’t taken away from its primary focus of having high animal welfare standards, being stewards of the land, and giving back to its rural communities. Country Natural Beef embraces animal welfare, quality, and environmental stewardship with 3rd party verified attributes like GAP, Non-GMO, and Grazewell™.

Operations

Country Natural Beef (CNB) started with 13 original ranchers. Today, there are 90+/- ranches that comprise CNB processing 60-70,000 head of cattle annually and represent approximately 200,000 cows across roughly 6.5 million acres. The cooperative has a 6-member Board of Directors and is managed by a CEO and support staff; including finance & admin, production, marketing, sales & inventory, and membership.

Vision of CNB

To create premium marketing opportunities for a trusted group of ethical ranch families who are focused on preserving our natural resources and open spaces for the next generation of producer and consumer alike.

Mission of CNB

To provide a premium quality and process verified product to customers who value producers who do the right things for the right reasons for people, land, and livestock.

Core Values of CNB
  1. Stewardship – We believe it is our responsibility and calling to care for the natural resources, animals, and people around us in a way the leaves those people and resources better than we found them.
  2. Family-based agriculture – We believe that family-based agriculture is the foundation of strong rural communities, and we celebrate the critical role they play in providing a high quality, abundant and affordable food supply for customers around the globe and preserving the open spaces in which they operate.
  3. Innovation – We are committed to progress and continuous improvement and proactively seek creative new methods to manage our ranches, serve our members & customers and achieve our shared goals.
  4. Integrity – We do the right thing, for the right reasons.

Interested?

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