When over 100 family ranches that are committed to sustainability and animal welfare come together, something special happens. And that’s exactly what Country Natural Beef cooperative is, something special. The ranchers own and manage the cooperative. They are the suppliers, managers and decision makers. With a group this large, one can imagine the varying opinions on just about every topic. That’s why it’s always so exciting when we get a chance to talk about our cooperative and have the hard conversations surrounding our industry.
Check out this transparent conversation as Dan, Becky and Neil get real about what it takes to bring about real change, lead with diplomacy and grow a successful business.
Find the full podcast here at: Pederson's Podcast: Powered by Protein & Country Natural Beef