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Sales Manager

The Sales Manager is responsible for growing revenue within an assigned book of business while actively prospecting and winning new accounts. This role serves as the primary commercial point of contact for assigned customers across retail and foodservice channels and is responsible for keeping existing business and adding new business. This is a hands-on selling role for someone who wants ownership of a territory, enjoys building long-term customer relationships, and is motivated by finding and closing new opportunities for a values-driven brand.

Reporting Relationship

Director of Sales

Responsibilities

  • Own the revenue, volume, and margin targets for an assigned book of accounts and territory
  • Prospect, qualify, and win new retail and foodservice accounts that align with the brand’s premium and sustainability positioning
  • Serve as the primary point of contact for assigned customers, managing day-to-day needs, order flow, and issue resolution
  • Develop pricing and promotional proposals for assigned accounts and submit them to the Director of Sales for approval
  • Build annual and quarterly account plans with clear growth targets and report progress against them
  • Partner with Inside Sales on weekly demand forecasting and forward holiday and promotional planning
  • Support carcass utilization by promoting the full product portfolio and balancing item mix across accounts
  • Spend time in the field with customers and share observations on market dynamics, competitive activity, and customer positioning
  • Prepare for and participate in category reviews and customer business reviews with data-driven recommendations
  • Communicate quality issues promptly to the Inside Sales and Operations teams and follow through to resolution
  • Review sales data to identify gaps and opportunities within the territory and adjust account strategy accordingly
  • Collaborate with marketing, operations, and supply chain to execute promotions and new item launches
  • Maintain accurate account records, pipeline, and forecasts, and keep the Director of Sales current on both risks and opportunities

Location and Travel

Remote (Pacific Northwest-based cooperative)

Experience

  • 3–5 years of sales or account management experience, ideally in meat sales. Strong candidates from other proteins, food, CPG, or agriculture will be considered.
  • Demonstrated success in both new account acquisition and growing existing accounts
  • Bachelor’s degree in Agriculture, Business, or a related field preferred
  • Working knowledge of retail and/or foodservice sales channels
  • Understanding of perishable supply chain networks, cold-chain logistics, food safety/USDA regulations, and agricultural commodity market dynamics
  • Strong negotiation, communication, and relationship management skills
  • Organized and self-directed, with the ability to manage a territory independently in a remote work environment
  • Comfortable working with sales data, spreadsheets, and CRM tools to inform decisions
  • Willingness to travel as required (estimated 50%)
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Country Natural Beef Overview

Country Natural Beef got its start in 1986 when some forward-thinking ranchers, Doc and Connie Hatfield, had an idea to pool together a network of local ranchers to raise natural beef for customers. This idea would allow ranchers to remain economically viable while providing natural, sustainably raised beef to consumers. Over thirty years later, the Co-Op is still deeply rooted in the philosophy of sustainability for the ranchers, the cattle, and the environment.

Country Natural Beef has expanded its footprint from the Pacific Northwest to providing quality meat to customers all over the Western United States and to retailers like Whole Foods, New Seasons Market, PCC, Town & Country, Chipotle, ShakeShack and more. The Co-Op’s growth hasn’t taken away from its primary focus of having high animal welfare standards, being stewards of the land, and giving back to its rural communities. Country Natural Beef embraces animal welfare, quality, and environmental stewardship with 3rd party verified attributes like GAP, Non-GMO, and Grazewell™.

Operations

Country Natural Beef (CNB) started with 13 original ranchers. Today, there are 90+/- ranches that comprise CNB processing 60-70,000 head of cattle annually and represent approximately 200,000 cows across roughly 6.5 million acres. The cooperative has a 6-member Board of Directors and is managed by a CEO and support staff; including finance & admin, production, marketing, sales & inventory, and membership.

Vision of CNB

To create premium marketing opportunities for a trusted group of ethical ranch families who are focused on preserving our natural resources and open spaces for the next generation of producer and consumer alike.

Mission of CNB

To provide a premium quality and process verified product to customers who value producers who do the right things for the right reasons for people, land, and livestock.

Core Values of CNB
  1. Stewardship – We believe it is our responsibility and calling to care for the natural resources, animals, and people around us in a way the leaves those people and resources better than we found them.
  2. Family-based agriculture – We believe that family-based agriculture is the foundation of strong rural communities, and we celebrate the critical role they play in providing a high quality, abundant and affordable food supply for customers around the globe and preserving the open spaces in which they operate.
  3. Innovation – We are committed to progress and continuous improvement and proactively seek creative new methods to manage our ranches, serve our members & customers and achieve our shared goals.
  4. Integrity – We do the right thing, for the right reasons.

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